Guylian: Company history & heritage
Guy and Liliane Foubert, the company’s founders
Born in 1938, the son of a Sint-Niklaas baker, Guy Foubert developed his skills at the Antwerp School of Confectionery and Patisserie. His great talent for making pralines was soon noticed. At that time Guy Foubert was already selling hand-made truffles on the local market.
The story of Chocolaterie Guylian began in 1960 with the marriage of Guy Foubert to Liliane. Hence the company name 'Guylian', created by combining the first names of the bride and groom (Guy and Liliane). At that time Guy and Liliane Foubert had a small production unit at home, producing pralines and truffles which they sold to the local chocolate shops.
How the chocolate seashell was born
Business went well, but chocolatier Guy Foubert felt something new was needed, a new creation. He came up with the idea of making chocolates in the shape of seashells. This heralded the start of a worldwide success story.
Guylian goes worldwide
Guy Foubert quickly introduced modern technology in the production process. He succeeded in producing the chocolate Sea Shells in large quantities without changing his original recipe.
In 1988 a new factory opened in Sint-Niklaas. This was an important moment in the company's history, which founder Guy Foubert was no longer there to see. Under the leadership of the next generation of the Foubert family, the factory continues to expand and grow with the addition of new products and packaging concepts.
Wide range of Belgian chocolates for every occasion
Following the success of the chocolate Sea Shells, Guylian now offers a wide range of premium gift boxes, individually wrapped chocolates and bars. All are made from the finest Belgian chocolate with the recipe of Guylian's Chocolatiers, guaranteeing an absolute great taste.
There's a Guylian Belgian chocolate delight for every moment of the day. A tasteful treat after a busy day, a delightful after diner chocolate, or for sharing round the party. Guylian offers you an attractive gift boxes for every occasion of the year. Valentines Day, Easter, Mother's Day, New year, Christmas; celebrate them all with The World's Favourite Belgian Chocolates.
